State Farm: The Magic Jingle
When the unexpected happens, it’s common to want to shout out in frustration but that doesn’t help. This campaign uses the famous State Farm magic jingle to show that what people should be thinking of in those moments of despair is State Farm.
Director: Guy Shelmerdine
One of my favorite social assets for this campaign was the mockumentary style film we made about the mysterious NBA appearances and how it impacted our players. CP3 learned a lot about Wyoming.