USPS: Your Voice Is Your Stamp
We created this idea through our innovation workshop model at McCann Worldgroup. It’s a collaborate process in which we work closely with our clients helping them take the next step in reinventing themselves for the future through product design. It’s also an iterative process; for this we built a rapid prototype with our very own Lab13 at MRM, tested it, enhanced it, and deployed it into a test market.
To be continued.
Accolades
Contagious — 25 Most Contagious https://www.contagious.com/news-and-views/the-most-contagious-campaigns-of-2017-part-1-of-4
Adweek called it “the Pinnacle of U.S. Brand Innovation Today” https://www.adweek.com/creativity/12-projects-that-are-at-the-vanguard-of-u-s-brand-innovation-today/
Cannes Lions Silver Lions Innovation, Innovation, Early stage technology
Clio Awards Shortlist Product Design
Webby Awards Winner Mobile sites and apps, Experimental & Innovation
Webby Awards Winner Advertising, Media & PR, Technical Achievement
Webby Awards Winner Mobile sites & apps, Experimental & Innovation
Epica Awards Silver Creative Technology
Cresta Awards Silver Ambient Media