Cigna: TV Doctors Of America
Cigna wants everyone in America to go in for their free annual check-up as it can save 100,000 lives per year. But do people listen to their doctor and come in? No.
However, Americans tend to listen to celebrities. So, we recruited a couple of famous TV Doctors to give people this life saving message — Patrick Dempsey, Kate Walsh, Donald Faison and Neil Patrick Harris. These TV Doctors may not know much about medicine, but they do know a lot about drama. And they know that the best way to avoid medical drama is to go in for an annual check-up.
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Accolades
Cannes Lions Silver Lions Health, Integrated Campaign
Cannes Lions Bronze Social and Influencer, Multi-platform social campaign
Cannes Lions Shortlist Social and Influencer, Engagement strategies
Cannes Lions Shortlist Lions Health, Corporate Image & Communication
Cannes Lions Shortlist Lions Health, Integrated campaign
Cannes Lions Shortlist Lions Health, Branded content & entertainment: digital & social
Cannes Lions Shortlist Lions Health, PR
One Show Gold Health, Wellness & Pharma, Film, Short Form
One Show Silver Health, Wellness & Pharma, Film, Short Form
One Show Merit Health, Wellness & Pharma, Film, Television, Short Form
One Show Merit Health, Wellness & Pharma, Digital/Social Media
Webby Awards Winner People’s Voice
London International Awards Gold Social Influencers, Health and lifestyle
Cresta Awards Bronze Integrated Campaigns
Epica Awards Silver Film, Health & Beauty
Epica Awards Bronze Film, Health & Beauty