McDonald’s: The Record Re-Calculator

A fast food company sponsoring the Olympics? And the brief is to talk about this to kids… eerhm… I mean to the parents of kids? Those were the questions we asked ourselves as we approached this brief. We knew that talk would be empty and that walking the walk was imperative.

The solution was a campaign that didn’t just talk, but that did something to get kids moving. So, we built an app that translated world-records to the kids’ level and inspired them to compete with the champions.